About six months ago, I began to change my Columbus, Ohio, family, event, and headshot photography business from a Shoot-and-Burn business to an In-Person Sales business. I first wrote about this change here. While the change has been gradual, I start the new year with one more piece of the puzzle in place: my first sale.
I prepared for and completed the sale with Fundy Designer thanks to the company's generous software suite sponsorship. I can't imagine doing the sale any other way. In fact, I don't think I would have made the switch without first using Fundy's amazing sales software.
Click here to read the article I published today about the 17 things I learned during my first sale.
I've also been doing some serious reworking of my website. In December, I read Donald E. Miller's Building a Storybrand, and I've taken much of the book's advice. My homepage and my headshot page reflect what I've learned.
The most important part of Miller's advice is positioning myself as the expert guide who's here to help the struggling hero of the story: you, the photography client. Selling photography (or anything) isn't about how amazing I am but rather how I can help you fulfill a desire, overcome an obstacle, and transform into something better in the end.
Read my homepage. How do you think I did?
Thanks for reading, and here's to an amazing 2018!
Oh, and just for fun, here's a photo from a session in December with Kimmi, the owner of Crazy Richard's Peanut Butter. How amazing is this?